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SunRun surpasses 1 million residential solar customers

SunRun surpasses 1 million residential solar customers
(Images from the installation of a Sunrun solar panel system on the roof of the home of HGTV's Property Brothers.)

Sunrun, a provider of clean energy as a subscription service, announced that it is the first storage-plus-solar company to surpass 1 million customers.

Sunrun now accounts for one in every five home solar systems installed in the country, representing 1 million families, or approximately 3 million people. This milestone comes after the company announced it set records for storage system installations, emphasizing its evolution from a solar-only to a multi-product, clean energy business.

“The customer-led revolution to greater energy independence for so many Americans is well under way. The aging and increasingly costly power grid can no longer provide the stability, comfort, and peace of mind that generating and storing your own clean energy can,” said Sunrun CEO Mary Powell. “Sunrun has positively impacted so many lives; from easing the burden of rising energy costs to keeping homes powered during extended outages, the countless stories our customers share truly inspire us. Thank you to our customers, partners, and employees for helping us reach this remarkable milestone.”

Sunrun entered the solar industry in 2007 with its solar as a subscription service, providing home solar to families without any upfront costs. In 2016, Sunrun introduced battery storage to its core offering. In 2023, the company pivoted to a storage-first strategy, enabling customers to secure backup power during outages. Since introducing storage to its product lineup, Sunrun has provided customers with over 2.8 million hours of backup power during 659,000 grid outage events, the company said.

Today, Sunrun continues to provide its suite of energy services, including the first bidirectional EV power plant pilot program in the United States.

“As a multi-product, clean energy lifestyle company, we’re creating the power grid of the future — one that is centered around the customer,” said Sunrun President and Chief Revenue Officer Paul Dickson. “As we deepen our storage-first approach and enhance the customer experience, we’ll introduce more technologies to our customers and build the largest network of smart, controllable, and distributed energy resources that utilities and grid operators will increasingly rely on. I’m excited for the future of this company and what we’ll do with our next million customers.”

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“These three families, who represent our diverse customer base of 1 million-strong, each have different energy needs and come from various regions across the U.S.,” said Powell. “But what they share in common is the significant benefits they’ll receive from tapping into the cleanest energy on earth and achieving greater energy independence.”

Sunrun says that since 2007, its home energy systems have generated more than 37 billion kilowatt hours of solar energy and saved customers approximately $1.3 billion in energy costs. Sunrun customers’ systems have also helped avoid an estimated 18 million metric tons of carbon dioxide emissions, Sunrun said.